More on Primary Market Research

• Primary Market Research has advantages and disadvantages.
  • Advantages
    • It is tailored to your specific company and products.
    • It provides precise answers to your specific questions.
  • Disadvantages
    • Expensive
    • Time consuming

• Because primary market reseach is expensive and time consuming, many firms opt for secondary market research.

---

---

© 2004 - 2013 John Michael Pierobon

Notes