Language

• The de facto language of international business is English.
  • But the customer always prefers to speak in their native language.

• Do you have the resources to communicate with customers in their language?
  • Can you translate marketing literature and product information correctly?
    • British English versus American English
    • Brazilian Portuguese versus Portuguese from Portugal
  • Foreign language character sets require additional considerations.
    • Double-byte characters
    • Left-to-right versus right-to-left

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© 2004 John Michael Pierobon

Notes