Market Growth

To deterimine the growth potential of a market:
- Look at the last three to five years of import history for your product within a given market.
  - Are the number of imports increasing or decreasing?
- Look at trends and growth forecasts.
  - What do they tell you about the market and its potential for growth?
  - Has it reached its peak?
  - Is the market saturated with like products?
- Look at change in per capita income.
  - Will their newly found disposible income create demand for your product?
- Consider the industrial development stage of your market.
  - Markets beginning to industrialize may not have need for the latest technology.
  - Some may leap ahead and skip steps in achieving technological progress.

© 2004 John Michael Pierobon

Notes