Cultural Climate

• To deterimine the cultural climate of a market you need to know:
  • What are the primary religions in the market.
  • The meaning of symbols in the culture.
  • The meaning of numbers in the culture.
    • In the former USSR, flowers in even numbers are for funerals.
  • The meaning of color in the culture.
    • White is the color of death in China and Korea.

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© 2004 John Michael Pierobon

Notes