What Is Value
- Customers interpret the value of a product in different ways.
- In general, relative to its cost, value is a high level of:
- Performance
- Capability
- Emotional appeal
- Style
- Value can be defined by both qualitative and quantitative measures.
- Qualitative: value is the perceived gain of an individual's emotional, mental, social and physical condition.
- Quantitative: value is the actual gain measured in terms of financial numbers and percentages.
© 2008 John Michael Pierobon
Notes
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