Test

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Which is not a step in the new product development process?
1. Business Analysis
2. Idea Generation
3. Idea Screening
4. Prototype Testing
5. Waiting for Competitors
During which phase are marketing and engineering details are developed?
1. Business Analysis
2. Concept Development and Testing
3. Idea Generation
4. Product Commercialization
5. Prototype Testing
Which is not part of the product commercialization step?
1. Filling the distribution pipeline with the product.
2. Launching the product.
3. Performing critical path analysis.
4. Producing and placing advertisements.
5. Using computer-aided modeling in the design.
Which statement is false regarding brainstorming?
1. Good ideas can be combined to form a single very good idea.
2. It is a group creativity technique designed to generate a large number of ideas for the solution to a problem.
3. It is the free association of different ideas to form new ideas and concepts.
4. It is where a group of people use social hierarchy and rules to generate new ideas and solutions.
5. It was first popularized by Alex Faickney Osborn.
Which is not a brainstorming rule?
1. Combine and improve ideas
2. Encourage wild ideas
3. Focus on quantity
4. NO criticism
5. Quality over quantity
Who organizes the brainstorming session?
1. Chairman
2. Facilitator
3. Idea Collector
4. Moderator
5. Supervisor
Which is not a responsibility of the moderator of a brainstorming session?
1. Collecting and recording ideas.
2. Introducing the session.
3. Making the participants feel comfortable.
4. Making the session run smoothly.
5. Stimulating creatitivity if the creative process slows down.
Which statement is false?
1. Companies always see new product development as a reactive process.
2. Companies see new product development as an ongoing process.
3. Companies see new product development as the first stage in generating and commercializing new products.
4. New Product Development begins with an idea and ends with the successful launch of a new product.
5. New Product Development is the complete process of bringing a new product or service to market.
What is a product?
1. A good or service which can be bought and sold that might satisfy a want or need.
2. A group of functions that are closely related.
3. A set of instructions for how to use an existing appliance in a new way.
4. Anything that works well.
5. Custom made software.
Which statement is false regarding superior products?
1. Are a better value to the consumer than competitive products.
2. Have a new, higher level of quality.
3. Have features and benefits that effectively meet needs of the consumer.
4. Meet all government regulations and international standards.
5. Provide a new and better solution to a current problem.
Which is not a characteristic of a successful product?
1. It drives the market.
2. It has quickly come to market.
3. It has the most features.
4. It is easy to use.
5. It is well supported.
Which is not a characteristic of a great enterprise software products?
1. Designed for the sales channel.
2. Easy product installation, configuration, and integration.
3. Easy to use.
4. Is custom made.
5. Meets the needs of the buyer and the end user.
Which is not a way to improve new product success?
1. Better idea generation
2. Better idea screening
3. Better research
4. Measure profits
5. Measure success
Which statement is false?
1. Good market analysis depends on good research.
2. Good research is always expensive.
3. Idea generation is the first step in the new product development process.
4. Measuring new product development success facilitates root-cause analysis to correct the process.
5. Measuring new product development success permits knowing if the process is malfunctioning.
What does successful idea screening depend on?
1. Expedient solutions
2. Ideas
3. Opinions
4. Product manager's intuition
5. Proper analysis of data
Which statement is false?
1. Experience in introducing new products enables companies to improve new product performance.
2. Successful innovative companies have a formal new product development process in place for a long period of time.
3. Successful innovative companies have a management style that is dogmatic and rigid.
4. Successful innovative companies have metrics to measure the new product development process.
5. Successful innovative companies house their new product organization in R&D or engineering.
What is the fundamental reason for focusing on quality?
1. Better service
2. Increased profitability
3. Less government intervention
4. Lower warranty costs
5. More sales
Which is a consequence of poor quality?
1. It leads to product failure.
2. It will delight the buyer.
3. The buyer will buy any other product from the company.
4. The buyer will buy the product again.
5. The buyer will not tell their friends and relatives about their bad experience.
Which statement is false?
1. In order to export products into other countries, standards of quality have to be met.
2. Quality can be achieved by producing statistics and defining proper threshold values.
3. Quality is always in the eye of the beholder.
4. The government cannot mandate quality.
5. World class quality is needed for products to succeed in international markets.
Advanced Product Quality Planning is primarily used in which industry?
1. Automotive
2. Dairy
3. Government
4. Mobile telephone
5. Software development
What is functional worth?
1. An unsubstantiated estimation of the product's worth.
2. Anything that makes the product work.
3. The lowest cost to provide a given function.
4. The measured and validated product worth.
5. Value based on actual components.
What is perceived value?
1. An unsubstantiated estimation of the product's worth.
2. Anything that makes the product work.
3. Anything that can be modified or eliminated to reduce product cost.
4. The measured and validated product worth.
5. Value based on actual components.
Which statement is false regading value engineering?
1. Function is always described in two words; an active verb and measurable noun.
2. Gathering information is part of value engineering.
3. Value engineering uses a thought process that is based exclusively on product features.
4. Value engineering uses an unique how and why questioning technique.
5. Value engineering uses rational logic and the analysis of function to identify relationships that increase value.
Which statement is false regading value?
1. Customers interpret the value of a product in different ways.
2. Value can be defined by both qualitative and quantitative measures.
3. Value can be increased by either improving the function or reducing the cost.
4. Value changes based on time, place and people in relation to changing environmental factors.
5. Value is constant.
What is another term for User Centered Design?
1. End User Analysis
2. Scenario Testing
3. Useability Engineering
4. Useability Studies
5. Useability Testing
What are Useability Guidelines?
1. A list of recommendations concerning the concept and user interface of the product.
2. A list of questions to ask useability test participans.
3. Guidelines for recruting useability test participans.
4. Guidelines for writing a report on useability test findings and recommendations.
5. What is to be learned from an useability test.
What is the observation and analysis of user behavior while users are using a product or product prototype to achieve a goal?
1. End User Analysis
2. Expert Analysis
3. Useability Studies
4. Useability Testing
5. User Centered Design
Which is not an useability factor?
1. Ease of learning
2. Efficiency of use
3. Memorability
4. Subjective satisfaction
5. Testing early and often
The structure of the product management team should be molded to be all except?
1. Able to maximize the delivery of product features.
2. Defined around existing and emerging lines of business within the company.
3. Flexible to allow product managers to engage in new product and market research.
4. Focused on the products under management.
5. Nimble enough to adapt to market changes or new strategic initiatives.
The product manager is responsible for all except?
1. Communicating the vision.
2. Defining the product.
3. Leading the product development team.
4. Writing the press releases.
5. Writing the product specification.
What is a portfolio?
1. A collection of product road maps.
2. A group of products and product lines the firm has placed in the market.
3. Reusable presentation materials.
4. A strategy for the product.
5. The product specification.
Which statement is false?
1. Company executives dictate the product plan.
2. Good product managers anticipate executive's concerns and address them proactively.
3. Good product managers project confidence in themselves and their product plan.
4. Obtaining the support of company executives is critical to continuing the new product development effort.
5. The product manager is the product ambassador.
Which statement is true?
1. Enthusiasm is dangerous.
2. Evalutating a candidate's integrity is easy.
3. The level of effort and commitment is uniform throughout the life of the product.
4. The product manager directly manages the people on the product team.
5. The product manager must be willing to trust those people to do their job.
When making presentations, great product managers are all of the following except?
1. Clearly knowledgeable about their product.
2. Engaging.
3. Enthusiastic about their product.
4. Presenting with a maximum number of slides.
5. Speaking clearly and to the point.
How long does it take to get a new product manager up to speed?
1. Months
2. One day
3. One week
4. Two weeks
5. Two years
To work effectively with the engineering team, the product manager should have all of the following except?
1. A deep understanding of product positioning and branding.
2. A deep understanding of the technology.
3. The ability to speak the language of engineering.
4. The ability to understand and appreciate engineering issues.
5. The respect of the engineering team.
Which is the best approach to developing a new product?
1. Envision a form of the new product, get it ISO 9000 certified and sell it to the customer.
2. Envision a form of the new product, use a technology that creates that form and sell it to the customer.
3. Get management to commit to support the new product idea and sell it to the customer.
4. Start with an interesting technology, develop a form that gives it substance and sell it to the customer.
5. Understand the needs of the customer to clarify the benefits, identify the technology that meets those needs and develop a form to deliver the technology.
Concept testing should be accomplished on a new concept primarily for which of the following reasons?
1. To determine whether the new product is cost effective.
2. To determine whether the new product meets the customer needs.
3. To determine whether the product works as expected.
4. To eliminate poor concepts and help develop the good concepts.
5. To test the product package and the marketing plan.
Which is the most appropriate role for the marketing team member in technical product development?
1. Lead the new product development team.
2. Make marketing decisions without the involvement of technical people.
3. Screen technical product development team members attempts to talk to customers.
4. Specialize in the technical details of the new product.
5. Stay informed about technical progress, by attending team meetings, etc.
Regarding senior management's involvement in new product development, which statement is most appropriate?
1. They should be heavily involved in a new product's development from start to finish because they should not expect the project leaders to be effective.
2. They should get involved early in a new product's development when they can most effectively impact outcome.
3. They should hold off on getting involved until late in a new product's development so that they do not waste their time.
4. They should not be involved in a new product's development because they cannot dictate a good startegy.
5. They should not have any involvement in a new product's development because this is not a good use of their time.
What do new products include?
1. Additions to product lines.
2. Additions to product lines and new to the world products.
3. Additions to product lines, or enhancements, new category entries, or platforms, and new to the world products.
4. Only new category entries, or platforms.
5. Only new to the world products.
Which describes a winner in new product development?
1. A senior management role in which they micro-manage the process.
2. A company that finds market reseach is too expensive and time consuming.
3. A company with a strong market orientation: market driven, customer focused.
4. Frugal resource investment, at the expense of speed and quality of execution
5. Reactive jumping to new product project execution without spending time on predevelopment homework
In the idea generation phase of the new product process, which statement is correct?
1. Generate as few new product ideas as possible for a new product opportunity because this process costs money and high idea creation costs can kill a product idea.
2. Generate as few new product ideas as possible for a new product opportunity because this process takes time and speed to market is of the essence.
3. Generate as few new product ideas as possible for a new product opportunity with as many features are can be imagined because features add value to the product.
4. Generate as many new product ideas as possible for a new product opportunity, because the more ideas that are generated, the higher the probability of a successful idea.
5. Only generate one new product idea for a new product opportunity and stick with it.

Congratulations!