The Competititon

Every product does some things well, and some things not very well.
- Great product managers know what the competitor’s product situation is.
- They do not over value their own product.
- They do not under value their competitor’s product.
- They learn from the mistakes as well as the successes of these competitive products.

Run an useability test on the competitor’s product to gain knowledge about the target customer, market and the competition.
- Make sure the test subjects do not detect any bias.
- Run a side-by-side useability test to see the strengths and weaknesses of the product against the competition.