Organization

• The organization of new product development functions should be structured into:
  • Marketing
    • Corporate marketing
    • Product marketing
      • Position the product versus the competition
      • Supporting the sales channel with the tools they need to effectively sell.
        • Generating sales leads
        • Creating product brochures
    • Marketing communications
      • Writing press releases
  • Product Definition
    • Product management
    • Product design
  • Product Development
    • Engineering
      • Building the product
    • Quality
      • Testing the product
    • Project management
      • Getting the product built on schedule

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© 2008 John Michael Pierobon

Notes