Success Rates
- Success rates for new products vary.
- A recent study indicates the following success rates:
- Additions to a product line: 21%
- New product line: 17%
- Reducing product cost: 11%
- Incremental product improvement: 19%
- Major changes to product: 18%
- Totally new product: 8%
- In general, the greater the degree of change the lower the success rate.
- However, highly innovative products that are successful yield a higher return.
© 2008 John Michael Pierobon
Notes
![[OUTLINE]](../images/index.gif)
![[PREVIOUS]](../images/back.gif)
![[NEXT PAGE]](../images/next.gif)
![[CHAPTER 4]](../images/up.gif)