Organizational Structure
- Successful innovative companies house their new product organization in R&D or engineering.
- Successful innovative companies allow marketing and R&D to have greater influence on the new product development process.
© 2008 John Michael Pierobon
Notes
![[OUTLINE]](../images/index.gif)
![[PREVIOUS]](../images/back.gif)
![[NEXT PAGE]](../images/next.gif)
![[CHAPTER 4]](../images/up.gif)