Characteristics Of A Product

• A product has these characteristics:
  • It delivers real and distinct value.
  • People will pay for it.
    • Sometimes people pay by tolerating advertising.
      • Television programs.
    • Sometimes people pay for support and not license fees.
      • Red Hat Enterprise Linux.
  • It works well at multiple customer installations.
    • It is not a special; it is not custom made.
  • It can be effectively sold by sales people, distributors, etc.
    • Necessary sales tools and sales training are provided.
    • Channel partners know how to install and configure the product.
  • The company will stand behind it.
    • Providing support.
    • Warranty service.
    • Improving the product.
  • Customers know how to use it.
  • It is of good quality.

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© 2008 John Michael Pierobon

Notes