More On Mobile Application Business

• Great enterprise mobile application products have these characteristics.
  • Business
    • The application has a valid business case, and that there is an existing market need.
    • Although the mobile context and the new technologies that are available awaken many unique ideas, it is crucial to keep the business considerations in the forefront.
  • Concept
    • Should have sufficient unique selling points in order to succeed.
    • The application should be based on an innovative new concept that utilizes the special characteristics of the mobile environment.
  • Technical accuracy
    • The application is implemented according to proper conventions.
    • Mobile environment requirements are considered, and that the application is properly tested.
    • The final application must be polished, free of bugs, and it must not create problems in the user’s device.
  • End user needs
    • The final application should enable the user to perform the tasks for which the application is designed.
      • The pitfall of many quickly developed applications is that they are designed by an engineer for other engineers and technology enthusiasts.
        • This approach takes the mass markets out of the equation very efficiently.
  • User experience
    • The user must able to perform the necessary tasks.
    • Competition in the mobile application market has made a pleasurable user experience that entertains multiple senses a must.
      • Using the application should provide a positive experience.
      • The application design and interaction flow should be pleasing to the user.
  • Security
    • The application does not lose or corrupt the user’s data in the device or does not contain malicious features.
    • The application performs only the tasks which it is designed and understood to perform.
    • The application must not allow others to exploit it for malicious purposes.
    • Even if the application fails, it must not compromise security.
  • Power management
    • Individual applications save as much power as possible.

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© 2008 John Michael Pierobon

Notes