What Are The Stages

• Following idea generation, there are five key stages:
  • Scoping
    • A quick and inexpensive assessment of the technical merits of the product and its market prospects.
  • Build Business Case
    • This is the critical homework stage - the one that makes or breaks the project.
    • Technical, marketing, and business feasibility are accessed.
    • Product is defined.
  • Development
    • Product development activities occur.
      • Prototypes are made.
      • Manufacturing plans are mapped out.
      • Supply chain studies.
      • Marketing plan is developed.
      • Plans for testing and validation are created.
  • Testing and Validation
    • Test the product.
    • Test production.
    • Market test the product.
  • Launch
    • The beginning of full production.
    • Commercial launch of the product.

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© 2008 John Michael Pierobon

Notes