Course Description
In this two-day hands-on course students learn how to create, develop, and manage successful new products.
Course Objectives
Upon successful completion of this course, students will be able to:
- Manage the process of developing new products.
- Enumerate the fundamental components of the process of product creation.
- Find weakness and overcome problems in product development.
- Identify the personality traits the best product designers and managers have.
Course Benefits
Customer focus is a key competitive advantage for any company.
When a product is created, the voice of the buyer should not be lost.
The product manager must understand what will be in demand, and what
customers really need at the moment. Creating and developing successful
new products requires a careful and thoughtful approach, and the right
product manager to manage this process. Most products fail, but knowing
how to effectively develop new products can significantly improve the
chances of success.
Who Should Attend
This course is valuable for anyone involved in creating and developing new products, including:
- General managers
- Sales managers
- Marketing managers
- Product managers
- Engineers
- Designers
- Entrepreneurs
- Small business owners
- Human resources managers
Prerequisite
None.
Method Of Instruction
Lecture, nine short interactive quizzes, questions and answers, and various hands-on exercises.
Hands-on Exercises
Throughout this course, students perform a series of extensive hands-on exercises including:
- Brainstorming
- Defining success
- Measuring product quality
- Useability
- Creating products out of letters
- Interviewing
Course Outline
Chapter 1: What Is New Product Development- Why Have New Product Development
- New Product Development Steps
- Stage Gate Method
- Flexible Product Development
- What is Brainstorming
- The Four Rules of Brainstorming
- Brainstorming Steps
- Setting the Stage
- Selecting the Moderator
- Responsibilities of the Moderator
- Conducting the Brainstorming Session
- The Process of Brainstorming
- What Is A Product
- What Is A Product Line
- Characteristics Of A Product
- What Is Not A Product
- Superior Products
- Successful Products
- What Is A Solutions Product
- Definition Of New Product Development Success
- Success Rates
- Causes Of Product Failure
- Mistakes Product Managers Make
- Ways To Improve New Product Success
- Common Characteristics Of Successful Products
- Tips For Successful Product Development
- What Is Quality
- Why Quality Is Important
- Consequences Of Poor Quality
- Build In Quality
- Measuring Product Quality
- What Is Product Quality
- Government Mandated Quality
- Quality In Your Business
- What Is Value
- How Companies Increase Value
- Three Types Of Buyers
- Adding Value
- Value Definitions
- Value Engineering
- What Is Useability
- Benefits Of Useability
- User Experience
- User Centered Design
- Useability Methods
- Useability Testing
- Organization
- Flexible Team Structure
- Product Development Team
- Product Development Jobs
- Role And Responsibilities
- What Product Managers Do Not Do
- What To Look For
- Personality Traits
- Understand The Technology
- Youth Versus Experience
- Where To Find Product Managers
- Hiring A New Product Manager
- Evaluating A Product Manager
